Analysis of 'Dead Island' - Game adverts

The intro of the trailer is like a film as it has the logo's at the start of the film. The logo at the start of this particular trailer is 'Deep Silver'. This is presented in the same way as a movie logo too as it has a slow animation for it's entrance and it also has sound too. There is also evidence of a zoom into the logo. The logo is black and white which makes it stand out very clearly. It also gives a sense of professionalism to it.
The titles that appear before the trailer starts fade in and then fade out. These are all good editing techniques which give the trailer that bit more quality. This is important as it reflects what the actual game will be like when it is released.

The trailer footage starts with an extreme close up in a characters eye which slowly zooms out while turning clockwise. This is similar to a scene in the film 'Physco' which uses this same effect. There is some debate to whether this game trailor is linear or non-linear. The trailer looks to be played in reverse rather than having fast cuts to events before. This effect is good as it makes the audience want to know how and why the character is thrown out of the window. The only way to find out is to watch the whole trailor as it shows how the young female character is thrown out of the window. By watching the whole trailor it means that the company that made the trailor has achieved its objecive by making the audience watch the whole trailor.
A clever technique that is used in this trailor is the fact that it doesn't actually show how the zombies came about. It only shows the effect of the zombies. This creates mystery, or an anigma, By not showing how they came about it means that the audience wants to know more and the only reason they can find out is by purchasing the game. If this is done then it means the trailor has achieved it's purpose which is to sell copies of the game and ultimately make money.